Essential Knowledge for an Email Marketer

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Basic knowledge of marketing. You need to understand how internet marketing works in general. Know what audience analysis, conversion, KPI, etc. are. Have an idea of ​​the different traffic acquisition channels. Be able to work with analytics.

In-depth knowledge of email marketing. It is necessary to understand the tasks of the direction. Know how to collect a white base, create a strategy and content plan for mailings. Be able to automate, test, analyze.

Content marketing and design basics. You need to be able to write texts, illustrate and visualize. Even if these tasks are delegated to a copywriter and designer, the specialist must know how to set a task and taiwan email list evaluate the result.

Make antispam settings (register DNS records, connect postmasters). At this point, the employer understands whether you are a newbie in the subject or not.

Email Marketing Specialist Skills
Know how to work with mailing services. You need to know what options exist on the market and specialize in working with several popular services.

Have basic skills in working with graphic editors. Sometimes you may need to edit graphics in Photoshop or similar programs.

Use Yandex.Metrica and Google Analytics tools. Statistics from mailing services are not enough for deep analysis.

Write texts of different formats. Depending on the purpose, you may need an informational or commercial text, a short announcement, a digest or a long longread, etc. The specialist must be able to select and write a suitable text option.