Meta descriptions are the text that appears below the page title in the SERPs.

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Optimize your meta descriptions

These are great opportunities to encourage users to click on your result, rather than your competitors'.

Meta descriptions are no longer a direct ranking factor. However, a compelling description can have a positive impact on CTR (click-through rate), which is crucial for SEO positioning. In our guide to meta descriptions , we give you list of french consumer email some rules to optimize them at their best:

keep it to 1-2 sentences long (140-160 characters);
include your keyword;
add a call-to-action, if relevant;
avoid duplicate meta descriptions;
make sure they are meaningful and descriptive, in line with your content;
aim at an emotion.
Optimize your header tags
Another key factor in on-page SEO is the heading tags, also called H1-H6 tags.

They are used to divide content into sections like in this article:


In addition to using subheadings to organize your content, you should also include your keywords and related terms within each subheading.

barnes and noble new textbooks h1 screenshot
Optimize the page URL
The URL should describe the content of the page concisely.

Let's see it with an example.

If you have two page URLs:

/page-1/
/red shoes/
Which of the two would you say is better optimized?

The second, of course, for the simple reason that it is descriptive. By looking at the URL, you can identify that the page is about red shoes.