Make sure they are optimized to load quickly on any device
Posted: Tue Jan 21, 2025 7:13 am
As a general rule, URLs:
must be descriptive and include the page's main keyword;
use hyphens instead of underscores between words;
use only lowercase letters;
be as brief as possible, while still describing the content of the page.
Optimize your images
"Optimizing images" refers to two different aspects:
optimize them for SEO;
Our image optimization guide gives you some tips to get you list of french consumer email started on the right foot:
name your images correctly so that they are descriptive;
resize images to the size they will be displayed at;
reduce file size and compress images;
Optimize alt tags with descriptive text.
Add links from other pages on your site
A guide to learning basic SEO skills wouldn't be complete without at least mentioning internal linking (the internal links of a site). The links between the pages of your website:
help search engines understand the structure of your site;
they pass authority between the pages;
help users navigate between pages.
You can use Semrush’s Site Audit tool to help you build an ideal internal link structure.
Use this report to discover opportunities to use internal links to improve your Google rankings.
To learn more about this process, see our internal links guide .
must be descriptive and include the page's main keyword;
use hyphens instead of underscores between words;
use only lowercase letters;
be as brief as possible, while still describing the content of the page.
Optimize your images
"Optimizing images" refers to two different aspects:
optimize them for SEO;
Our image optimization guide gives you some tips to get you list of french consumer email started on the right foot:
name your images correctly so that they are descriptive;
resize images to the size they will be displayed at;
reduce file size and compress images;
Optimize alt tags with descriptive text.
Add links from other pages on your site
A guide to learning basic SEO skills wouldn't be complete without at least mentioning internal linking (the internal links of a site). The links between the pages of your website:
help search engines understand the structure of your site;
they pass authority between the pages;
help users navigate between pages.
You can use Semrush’s Site Audit tool to help you build an ideal internal link structure.
Use this report to discover opportunities to use internal links to improve your Google rankings.
To learn more about this process, see our internal links guide .