We recommend starting by establishing the goals of your pillar pages.

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Even if you’re familiar with keyword research, if you’re developing a topic cluster strategy from scratch,

These keywords define topics at a general level; think "shoes," "sales software," or "student loans," rather than more specific keywords or subtopics.

First, this means identifying topics to build clusters around, and a great place to start is our Topic Research tool .

Go to the tool and enter a topic that aligns with your business and any specific list of georgia consumer email growth goals you have in certain areas.


Here you will be provided with a list of content ideas that can help you identify potential subtopics or determine whether you can go deep enough into a topic to build a cluster.



You’ll want to start mapping out potential topic clusters that you can build around certain themes – you’ll notice that the Topic Research tool shares the estimated search volume associated with each of these. Some suggestions may not be relevant to your business: in this case, ignore them.

Click on the ones you find relevant to see more subtopic ideas and potential areas of interest as you build your topic cluster.

Don’t forget to validate the keywords you’ll be optimizing your main page for using the Keyword Overview tool . Essentially, you’re trying to nail down the main keywords for multiple pillar pages at this stage.