What types of content do they publish?
Posted: Tue Jan 21, 2025 8:26 am
How would you describe their brand social persona?
What are their audience engagement practices like?
For quantitative data, the right competitive netherlands b2b leads analysis tool will simplify the process of gathering insights from your competitors—such as average engagements, growth rates and top content—by automating data collection. This helps you establish data-driven goals and strategies for creating better content.
4. Audit your current social content
Once clear on your audience and goals, it’s time to conduct a social media content audit.
A content audit is one of the best ways to know how to create a performance-optimized content strategy for social media. This will help you substantiate what you think is working well with quantitative data that shows you how each post performs.
Review which posts performed well, which didn’t and what you shared on each platform during a specific reporting period. The metrics you present in your social media report should align with your content goals. For example, if one of your goals is to improve brand awareness, focus on the posts that generated the highest and lowest impressions or reach on each platform.
You can analyze your data using a social media tool, or by exporting each platform’s analytics into a spreadsheet. Facebook, X, Pinterest Business and LinkedIn Business accounts let you easily export your post and page analytics directly from the platform.
You might notice a disconnect between posts you think should do well and the actual top performers. In this case, look closely at the language and tone you’re using on the underperforming content. Do they align with your brand voice? Are they relevant to your audience’s interests and preferences? Answering these questions will help you pinpoint what’s causing posts to underperform.
What are their audience engagement practices like?
For quantitative data, the right competitive netherlands b2b leads analysis tool will simplify the process of gathering insights from your competitors—such as average engagements, growth rates and top content—by automating data collection. This helps you establish data-driven goals and strategies for creating better content.
4. Audit your current social content
Once clear on your audience and goals, it’s time to conduct a social media content audit.
A content audit is one of the best ways to know how to create a performance-optimized content strategy for social media. This will help you substantiate what you think is working well with quantitative data that shows you how each post performs.
Review which posts performed well, which didn’t and what you shared on each platform during a specific reporting period. The metrics you present in your social media report should align with your content goals. For example, if one of your goals is to improve brand awareness, focus on the posts that generated the highest and lowest impressions or reach on each platform.
You can analyze your data using a social media tool, or by exporting each platform’s analytics into a spreadsheet. Facebook, X, Pinterest Business and LinkedIn Business accounts let you easily export your post and page analytics directly from the platform.
You might notice a disconnect between posts you think should do well and the actual top performers. In this case, look closely at the language and tone you’re using on the underperforming content. Do they align with your brand voice? Are they relevant to your audience’s interests and preferences? Answering these questions will help you pinpoint what’s causing posts to underperform.