Landing pages are essential for any company that needs to transform digital channels into assets for converting leads and customers. Landing pages can be used to promote different offers, such as e-books, white papers, special discounts or simply encourage a visitor to your website to receive a periodic newsletter. Conversion pages are also highly recommended for increasing the performance of paid media campaigns and strategies (performance). In general, unique pages designed and optimized for advertising promotions convert on average 5 times more when compared to traditional website or product pages.
For landing pages to be truly efficient and france companies email list good results, you need to think and act differently. You need to follow a step-by-step process (checklist below) with steps that include everything from customer experience to A/B testing of the conversion page:
To help, there is a step-by-step summary below:
Start by describing the business problem or need;
Describe the hypothesis that will be tested to address the business problem;
List the indicators and goals (it is important to have a North Star Metric);
Illustrate the experience that will be delivered, considering the Landing Page as a step in the process (if applicable);
Develop the landing page wireframe according to the campaign context and considering two or more variations for A/B testing or varied testing;
Create the layout that will be applied to the page and also develop the content;
Create the form that will be used on the landing page in HubSpot;
Develop the landing page (preferably customized) in the HubSpot Design Manager module configured for A/B testing or variable testing;
Make the necessary optimizations to improve performance (URL, Meta Description, Campaign, Internal Links, etc.)
Activate the landing page and distribute it across multiple channels, also boost it with paid media.
It sounds complex, doesn't it? But it's not.
It's just the right way for your team to get the best results with all the effort and investment made.
Today, there are dozens of software and tools available to help you quickly create a landing page. For those using HubSpot Marketing or CRM , the Landing Pages module is an excellent option.
The main advantages are:
Ease of use, editing and management;
Hundreds of free, ready-made templates available on the Hubspot Marketplace;
Mobile optimized;
A/B test each element on the page;
Easy to customize (name, location, industry) using CRM data;
Fully integrated with Hubspot CRM and other tools;
Reliable and complete measurement data;
Possibility of analysis in attribution model reports.
We have put together a list of 21 examples of landing pages developed in HubSpot by Brazilian companies. It is a reference for you to successfully explore HubSpot's landing page tool.