Now let's talk about a number of disadvantages of this sphere of activity. Planning personnel marketing, building a working system is a slow and expensive process. However, it is very important for the company, which as a result gains much more than it loses. These are investments that subsequently pay off many times over.
In addition, incorrectly used marketing tools can have a negative impact on the company. Thus, employees who are constantly involved in various HR initiatives lose working time and may feel that these activities are useless. Especially if this does not directly affect their professional success and income.
Read also!
"Marketing Department KPI: 11 indicators and calculation example"
Read more
Let's look at a few more growth of the overseas chinese in canada potential downsides of personnel marketing (PM):
High costs for finding employees and forming a personnel reserve (placing paid advertisements on specialized websites and in the media, holding Open Days, organizing work with graduates of educational institutions, printing handouts, periodicals, etc.).
Continuous investment in employee development (including advanced training and retraining).
Blind selection of new personnel, many of whom turn out to be unsuitable.
Formation of a competitive environment that can cause conflicts within the team.
The importance of onboarding newcomers.
A negative effect in the form of high staff turnover as a result of unprofessionally organized work is possible.
Encouraging some employees can cause envy and discontent on the part of others, which leads to the formation of a psychologically uncomfortable environment in the team.
The need for systematic monitoring of the labor market and studying the results of department activities.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow