How to Interpret Your Content Audit Data You need to look at content metrics
Posted: Tue Jan 21, 2025 8:40 am
After collecting metrics, your spreadsheet might look like this: img-semblog as a whole to get a clear picture of the health of your site’s content. For example, your web page may attract a lot of traffic, but have a high bounce rate and a low session duration. This means that users are interested in your topic, but the content does not give them what they want.
In this case, you need to evaluate different elements of your content to understand why users are abandoning your web page. The problem may be related to the relevance of the content to the headlines, CTAs , or the page list of guatemala consumer email load time . You should also consider the different stages of the buyer's journey . Your "awareness" content may attract more traffic, but have a lower conversion rate. Your "consideration" content may have less traffic, but generate more leads, and so on.
Evaluate your content Using the collected data and metrics, try to evaluate each content based on your goals. As a result of your analysis, assign each content one of the following statuses: 1. Maintain If your content is performing well and is still relevant , you probably don’t need to update it. Think about how you can repurpose this content into your current content marketing strategy. Examples: evergreen content , success stories, FAQs , general information about your business.
In this case, you need to evaluate different elements of your content to understand why users are abandoning your web page. The problem may be related to the relevance of the content to the headlines, CTAs , or the page list of guatemala consumer email load time . You should also consider the different stages of the buyer's journey . Your "awareness" content may attract more traffic, but have a lower conversion rate. Your "consideration" content may have less traffic, but generate more leads, and so on.
Evaluate your content Using the collected data and metrics, try to evaluate each content based on your goals. As a result of your analysis, assign each content one of the following statuses: 1. Maintain If your content is performing well and is still relevant , you probably don’t need to update it. Think about how you can repurpose this content into your current content marketing strategy. Examples: evergreen content , success stories, FAQs , general information about your business.