Rather than telling followers to
Posted: Tue Jan 21, 2025 8:42 am
What is weakening influence? Is influence increasing? The commercial nature of influencer marketing means that social media users are always being sold. While many consumers appreciate learning about trending products, some grow tired of the constant stream of posts on social media promoting new products. In direct contradiction to this trend, de-influencers encourage consumers not to believe the hype.
Rather than telling followers to buy something, de- singapore business fax list do the opposite — they actively discourage followers from making unnecessary purchases by pointing out flaws or reasons to avoid a certain product. And the trend is on the rise. We used Brandwatch consumer research to see how online mentions of influencers have changed over time.
Brand Observation Image The term “de-influencer” peaked in early 2023, when a few TikToks on the subject went viral and many prominent publications (including Time and The Guardian) wrote articles diving deep into the trend. From explaining the product’s flaws to discussing why it might be overhyped, these TikTok videos began pointing out why products weren’t living up to expectations.
Rather than telling followers to buy something, de- singapore business fax list do the opposite — they actively discourage followers from making unnecessary purchases by pointing out flaws or reasons to avoid a certain product. And the trend is on the rise. We used Brandwatch consumer research to see how online mentions of influencers have changed over time.
Brand Observation Image The term “de-influencer” peaked in early 2023, when a few TikToks on the subject went viral and many prominent publications (including Time and The Guardian) wrote articles diving deep into the trend. From explaining the product’s flaws to discussing why it might be overhyped, these TikTok videos began pointing out why products weren’t living up to expectations.