It supports recruitment

[phonenumber]

According to Grimes, seeing students adopt and embrace romania b2b leads this message is one of the most important impacts of the college’s social strategy. “It’s incredibly rewarding to see our audiences using our brand language in conversations about the college or within their own networks. It demonstrates that they’re embracing and identifying with the mission, adding to their sense of belonging.”

Starting in 2025, there’ll be fewer high school graduates in the United States, a trend known as the enrollment cliff. This demographic shift is resulting in an increasingly competitive recruitment environment, where every interaction with a prospective student carries more weight than ever.

Social’s influence is on an upward trajectory. According to a Q1 2024 Sprout Social Pulse Survey, 78% of consumers agree that a brand’s social media presence impacts their trust in a brand more than it did a year ago. This figure rises to 88% for younger audiences, making social media a vital channel for connecting with and recruiting prospective students.

Universities and colleges with a consistent, audience-driven social presence are better positioned to build trust, showcase their unique value and attract more students.

5 higher education social media tips from Gettysburg college
Marketing teams in universities and colleges manage various elements of their strategy, including department and program goals, audience needs and an overarching marketing plan. The following tips will help you balance these factors to create a cohesive, value-driven higher education social media strategy.