Types of aroma marketing
Posted: Tue Jan 21, 2025 10:12 am
According to statistics, most large companies strive to develop and use their own corporate style in the field of aromas, which will distinguish them from competitors. It is necessary to remember that in the process of developing such a style, national characteristics of people, seasonality, fashion trends, and the way of social life should be taken into account. Therefore, the development and development of aroma style is a continuous process. The service sector widely uses aromatechnologies in its activities. The main practical areas of their application include:
Aromatization
This refers to the selection of a specific scent for a particular enterprise, building, premises, office, product/service in accordance with consumer preferences, as well as the purpose and specific features of the facility.
Aroma cleaning
Consists in neutralizing 99 acres database odors. For example, in St. Petersburg, most hotels located in the historical parts of the city were built in the 18th or 19th centuries, so they are characterized by such shortcomings as outdated communications, unpleasant odors, subsidence of load-bearing structures, etc. All this must be eliminated, neutralized or corrected.
Aroma cleaning
Source: shutterstock.com
Aroma cleaning is divided into two areas:
neutralization followed by aromatization;
a fragrance containing an absorbent.
It is important to remember that a complete solution to the problem is only possible if the source of the unpleasant odor is eliminated.
Temporary aromatization - seasonal or one-time
This refers to a type of odorization that is associated with the onset of certain events, holidays, etc. For example, in our country, the New Year holidays smell of fresh trees and citrus fruits, while in the USA and Europe at this time the most popular smells are baked goods, cinnamon, and apples.
Scent branding
It consists of developing an individual scent for a company that should ideally match its corporate style, product range, and services. The goal of all this is to create a stable aromatic image for consumers, thanks to which it becomes possible to distinguish a company or brand from many competitors with their eyes closed.
Thus, creating an individual scent is an effective marketing tool in the hotel business, as a fairly strong aromatic connection is created between the guest and a specific place, room, events or sensations that once took place there. Support and promotion of the aroma brand is carried out by odorizing the premises, as well as with the help of aroma polygraphy, aroma souvenirs, etc. In other words, all the smells that a client may encounter in a hotel should have a similar olfactory code.
Aromatization
This refers to the selection of a specific scent for a particular enterprise, building, premises, office, product/service in accordance with consumer preferences, as well as the purpose and specific features of the facility.
Aroma cleaning
Consists in neutralizing 99 acres database odors. For example, in St. Petersburg, most hotels located in the historical parts of the city were built in the 18th or 19th centuries, so they are characterized by such shortcomings as outdated communications, unpleasant odors, subsidence of load-bearing structures, etc. All this must be eliminated, neutralized or corrected.
Aroma cleaning
Source: shutterstock.com
Aroma cleaning is divided into two areas:
neutralization followed by aromatization;
a fragrance containing an absorbent.
It is important to remember that a complete solution to the problem is only possible if the source of the unpleasant odor is eliminated.
Temporary aromatization - seasonal or one-time
This refers to a type of odorization that is associated with the onset of certain events, holidays, etc. For example, in our country, the New Year holidays smell of fresh trees and citrus fruits, while in the USA and Europe at this time the most popular smells are baked goods, cinnamon, and apples.
Scent branding
It consists of developing an individual scent for a company that should ideally match its corporate style, product range, and services. The goal of all this is to create a stable aromatic image for consumers, thanks to which it becomes possible to distinguish a company or brand from many competitors with their eyes closed.
Thus, creating an individual scent is an effective marketing tool in the hotel business, as a fairly strong aromatic connection is created between the guest and a specific place, room, events or sensations that once took place there. Support and promotion of the aroma brand is carried out by odorizing the premises, as well as with the help of aroma polygraphy, aroma souvenirs, etc. In other words, all the smells that a client may encounter in a hotel should have a similar olfactory code.