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What is a welcome email?

Posted: Tue Jan 21, 2025 10:22 am
by suhasini523
welcome-email-quote

Welcome emails are triggered emails used to inform new users about their subscription.

Filling out the subscription form on your website, homepage or Facebook page acts as a trigger.

“Welcome emails have an unusually high open rate russia whatsapp resource of 50%, making them 86% more effective than newsletters.”

After that, the welcome email is sent to the new subscriber's email.

Most companies use welcome emails to create a positive impression of their brand and build a relationship with the new customer. Such emails can contain the following information:


A guide to using product/service features.
A special bonus offer for new subscribers to encourage first purchase.
Set expectations for the company's email campaign.
An ability to set preferences for email frequency and the types of content subscribers wish to receive.
An invitation to join the company's social media pages.
A call to action that leads directly to the e-commerce / blog.
Some information for new subscribers, within the scope of the company's activity, that they may find useful.
So, when new contacts subscribe to your list, you want to welcome them to the group with an email. So, a welcome email is the first friendly exchange between your company and a new subscriber.

It sets the tone for future communications and encourages new members to engage with your business, which is why it is so important.

All marketing experts recommend not only sending welcome emails, but also making the best use of them and creating a perfect first experience of the brand.

Welcome emails are an important part of your strategy to increase customer loyalty in email marketing campaigns.