By investing in Inbound, all your marketing efforts will focus on attracting, converting, relating, selling and what is whatsapp number in philippines analyzing, that is, everything will converge to generate leads and profit.
To do this, the secret is to implement an Inbound strategy that actually generates sales. But do you know how?
We explain:
1. Acquire a solid customer base
to have a solid customer acquisition strategy these days. You need to adapt to changes in the consumer buying journey and stay up to date with new technologies and digital transformation.
The first step towards a strategy that really generates sales is acquisition, that is, obtaining data from people who are really aligned with the company and knowing the channels used by your consumer.
But in a competitive scenario, focusing on just one customer acquisition channel is a risky move.
In the online environment, there are many more paths that a customer can take to actually buy something (or give up on the purchase). They can access the company's website thanks to an e-book they downloaded, via the brand's Facebook page or its blog, for example.
In the online environment, there are several paths that your potential customer can take to make a purchase. They may discover your company through social media, or through sponsored links, or they may visit your company's website thanks to an e-book they downloaded, for example.
The important thing is to use content as bait at this stage called the top of the funnel, and create a tool that helps the lead move down the funnel and finally make the much-desired purchase.
2. Generate leads
Inbound marketing uses the sales funnel to qualify your leads, starting at the top of the funnel, covering more generic leads, and going all the way to the bottom, where only qualified leads remain, prepared to consume your product or service.