Company went IPO
Posted: Wed Jan 22, 2025 3:24 am
If a company goes public, this is usually a sign that things are about to change.
This one isn't a silver bullet by any means, so you'll need to do some manual work.
My advice? Pick one sector. Looking where your best clients are is a great place to start.
Then double down on reading the partners email lists financial news for this sector at least once per week. And thanks to algorithms, the more you do this the easier it will become to get the info at your fingertips.
Create one campaign for people that fits with this segment and customize as needed when you see that a company that fits with your ICP account has gone public.
Some good sites to keep you in the know:
Good sites for IPO news
5. Executive change
This one is pretty similar to when a company is hiring or when people change their role. But it's a different signal because you'll get a ton of info about what's going on internally depending on who they hired for what position.
For example, if you see they are hiring more experienced execs, they might be trying to focus on things that require specific experience and use tried and true strategies to get there.
We can learn more about these execs and see what they did in the past.
And you can use the same ideas as with hiring or changing jobs:
Following the company on LinkedIn
Following key players like the CEO and “head of” various departments
Turn on sales nav notifications for the account to see when they gain new employees
Just remember, those first 90 days are vital so it's best to land in your inbox within the first couple weeks.
This one isn't a silver bullet by any means, so you'll need to do some manual work.
My advice? Pick one sector. Looking where your best clients are is a great place to start.
Then double down on reading the partners email lists financial news for this sector at least once per week. And thanks to algorithms, the more you do this the easier it will become to get the info at your fingertips.
Create one campaign for people that fits with this segment and customize as needed when you see that a company that fits with your ICP account has gone public.
Some good sites to keep you in the know:
Good sites for IPO news
5. Executive change
This one is pretty similar to when a company is hiring or when people change their role. But it's a different signal because you'll get a ton of info about what's going on internally depending on who they hired for what position.
For example, if you see they are hiring more experienced execs, they might be trying to focus on things that require specific experience and use tried and true strategies to get there.
We can learn more about these execs and see what they did in the past.
And you can use the same ideas as with hiring or changing jobs:
Following the company on LinkedIn
Following key players like the CEO and “head of” various departments
Turn on sales nav notifications for the account to see when they gain new employees
Just remember, those first 90 days are vital so it's best to land in your inbox within the first couple weeks.