What else should be taken into account when creating a corporate identity for a beauty salon?
Posted: Wed Jan 22, 2025 3:46 am
Specialists in the field
Art studio employees are also involved in developing the salon's corporate style.
They:
conduct marketing research;
perform a SWOT analysis;
are engaged fusion database in naming;
develop a logo design;
create a corporate set of fonts;
choose corporate colors;
create printed materials;
develop the design of premises and employee uniforms;
conduct professional photography;
write advertising texts and slogans;
create illustrations for advertising materials;
create presentations in electronic form;
register a trademark.
What else should be taken into account when creating a corporate identity for a beauty salon?
The corporate style of a beauty salon depends on its concept and category. For example, in an economy-class studio, you should not use luxurious interior items.
Usually the signature style of an economy salon is eclecticism, a mix of different modern elements. During renovation, affordable finishing materials and simple equipment are used.
The price of materials, furniture and equipment during renovation of a business segment company usually does not matter - they do not save on this. Such beauty studios are most often decorated in the loft style. In addition, it is appropriate to use ornate elements and unusual design solutions in them.
Elite salons are usually decorated in a classic style. Unfortunately, it can be difficult to find equipment that matches them. Therefore, you can introduce classic elements into a modern style (for example, complement the interior with forged lamps, antiques, and moldings).
Read also!
"Beauty Salon Marketing from A to Z"
Read more
It is better if the rooms in the salon are designed in a common corporate style. Finishing, style - everything should be uniform. This way you can easily change the rooms if necessary. We also recommend purchasing mobile partitions and guides for them to zone the space if necessary.
Stages of developing a corporate identity for a beauty salon
The visual image can be formed simultaneously with the creation of the salon or as sufficient funds appear and stable operating indicators are achieved. When choosing a name at the stage of creating a beauty studio, pay attention to fixing elements that emphasize its visual image.
Thus, the organization's seal can reflect its corporate style. All elements and advertising media must be made in accordance with the salon's style. Only in this case will the company's corporate image develop successfully. In any case, even if the salon does not strive to create its own corporate style, some random image will still be formed, and it will be difficult to change it in the future.
The corporate style of a beauty salon is formed in several stages.
The preparatory stage, which includes the collection and analysis of information
At this stage, it is very important to objectively systematize the available commercial information. To do this, marketing information is collected, the information received about the company and its competitors is structured, as well as about how the relevant service market is developing.
As part of the preparatory stage, first of all, it is necessary to develop a creative advertising strategy. The main goal of a trademark as the main element of an advertising strategy when forming a visual image of a salon is to correctly select from all the information received those that could contribute to the effective sale of the salon's services and products.
Offer goods at the checkout
Source: unsplash.com
Based on the salon's positioning, an advertising strategy is formed. And based on it, in turn, the main elements of the corporate style and its carriers are implemented, which are created much later, during independent marketing events.
Concentration
We believe that concentration on the system of facts resulting from the positioning of the beauty studio creates excellent ground for creative search. In order to verbally describe the advertising strategy in artistic language, using metaphors, symbols and images, one should concentrate as much as possible. This requires considerable time expenditures. It is precisely in order to reduce them that the stage of the idea search should be made more specific.
When creating a salon's corporate style, it is important that performers use not only practical skills, but also connect subconscious experience. Creative search is always fueled by vivid impressions, important events, behavioral clichés and other typical and unusual facts that are present in our memory at one level or another.
If the customer decides to entrust the creation of the corporate style to specialists, then it is at this stage that it is necessary to select suitable performers, be they independent designers, creative groups or design studios. This will simplify the work at subsequent stages of forming the visual image of the company.
When creating a corporate identity, the customer should study their own resources and external factors. The structure of the future visual image will be determined by real possibilities and potential needs. It will become clear what mandatory elements the style will consist of and what media will be needed.
Art studio employees are also involved in developing the salon's corporate style.
They:
conduct marketing research;
perform a SWOT analysis;
are engaged fusion database in naming;
develop a logo design;
create a corporate set of fonts;
choose corporate colors;
create printed materials;
develop the design of premises and employee uniforms;
conduct professional photography;
write advertising texts and slogans;
create illustrations for advertising materials;
create presentations in electronic form;
register a trademark.
What else should be taken into account when creating a corporate identity for a beauty salon?
The corporate style of a beauty salon depends on its concept and category. For example, in an economy-class studio, you should not use luxurious interior items.
Usually the signature style of an economy salon is eclecticism, a mix of different modern elements. During renovation, affordable finishing materials and simple equipment are used.
The price of materials, furniture and equipment during renovation of a business segment company usually does not matter - they do not save on this. Such beauty studios are most often decorated in the loft style. In addition, it is appropriate to use ornate elements and unusual design solutions in them.
Elite salons are usually decorated in a classic style. Unfortunately, it can be difficult to find equipment that matches them. Therefore, you can introduce classic elements into a modern style (for example, complement the interior with forged lamps, antiques, and moldings).
Read also!
"Beauty Salon Marketing from A to Z"
Read more
It is better if the rooms in the salon are designed in a common corporate style. Finishing, style - everything should be uniform. This way you can easily change the rooms if necessary. We also recommend purchasing mobile partitions and guides for them to zone the space if necessary.
Stages of developing a corporate identity for a beauty salon
The visual image can be formed simultaneously with the creation of the salon or as sufficient funds appear and stable operating indicators are achieved. When choosing a name at the stage of creating a beauty studio, pay attention to fixing elements that emphasize its visual image.
Thus, the organization's seal can reflect its corporate style. All elements and advertising media must be made in accordance with the salon's style. Only in this case will the company's corporate image develop successfully. In any case, even if the salon does not strive to create its own corporate style, some random image will still be formed, and it will be difficult to change it in the future.
The corporate style of a beauty salon is formed in several stages.
The preparatory stage, which includes the collection and analysis of information
At this stage, it is very important to objectively systematize the available commercial information. To do this, marketing information is collected, the information received about the company and its competitors is structured, as well as about how the relevant service market is developing.
As part of the preparatory stage, first of all, it is necessary to develop a creative advertising strategy. The main goal of a trademark as the main element of an advertising strategy when forming a visual image of a salon is to correctly select from all the information received those that could contribute to the effective sale of the salon's services and products.
Offer goods at the checkout
Source: unsplash.com
Based on the salon's positioning, an advertising strategy is formed. And based on it, in turn, the main elements of the corporate style and its carriers are implemented, which are created much later, during independent marketing events.
Concentration
We believe that concentration on the system of facts resulting from the positioning of the beauty studio creates excellent ground for creative search. In order to verbally describe the advertising strategy in artistic language, using metaphors, symbols and images, one should concentrate as much as possible. This requires considerable time expenditures. It is precisely in order to reduce them that the stage of the idea search should be made more specific.
When creating a salon's corporate style, it is important that performers use not only practical skills, but also connect subconscious experience. Creative search is always fueled by vivid impressions, important events, behavioral clichés and other typical and unusual facts that are present in our memory at one level or another.
If the customer decides to entrust the creation of the corporate style to specialists, then it is at this stage that it is necessary to select suitable performers, be they independent designers, creative groups or design studios. This will simplify the work at subsequent stages of forming the visual image of the company.
When creating a corporate identity, the customer should study their own resources and external factors. The structure of the future visual image will be determined by real possibilities and potential needs. It will become clear what mandatory elements the style will consist of and what media will be needed.