5. Launch, test and optimize

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Remember, your content and campaign goals will impact how well your carousel performs. It can also vary depending on the selected target audience or even the LinkedIn algorithm. To maximize your ad spend, it’s crucial to monitor it and test different strategies with your audience:

A/B test the number of cards. A fewer number of haiti b2b leads cards can get your point across quickly, while longer carousels allow you to tell more of a story. Test out different carousel lengths to see which format your audience likes to engage with.
Test the sequence order. The first slide in your sequence is the first thing a person will see, but the second slide will also be slightly visible. If you swap the two, will you get more impressions? Try it out.
Tweak your audiences. A/B test carousels with different demographics, messaging and targeting to optimize impressions and results.
Sprout Social keeps track of campaign performance inside the LinkedIn Analytics Dashboard. It will monitor LinkedIn audience demographics to help you understand who your followers are and keep tabs on paid campaign performance metrics.

Example of a paid performance summary using the Sprout Social analytics dashboard
LinkedIn carousel examples to inspire you
Brands are using LinkedIn carousels to engage with their target audiences and build awareness around their product. Here are some LinkedIn carousel examples to spark your imagination:
Announce company news and partnerships
LinkedIn carousels are an ideal way to build your authority by showing—not telling.

Sprout used this carousel to amplify partnerships with other recognizable companies. The post is immediately engaging for our target audience as it taps into their goals of crafting successful social media campaigns and offers a behind-the-scenes look at how to do it.