Google shared an update on how it generates

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But now it's slightly different. On August 24, 2021, webpage titles: “ Last week, we introduced a new system for generating webpage titles. Previously, titles could change based on the query. That will generally no longer be the case with our new system. That’s because we believe our new system produces titles that work better for documents in general, to describe what they’re interested in, regardless of the specific query.” Google goes further and says that it might use the text from the H1 tag or other prominent text or headings on the page for the title displayed in the SERP.

And wait, Google even adds: " Other text on the page may be zimbabwe business email list considered, as may the text of links that point to the pages. " So Google can go quite far to find what it thinks is the best title for a page. The SEO world is used to Google changing things here and there and showing what it thinks is best in the SERPs. But the change has raised some concerns among the SEO community, especially since Google has said the new system produces " better headlines ." SEO experts, website owners and content marketers disagree… Can we blame the page owners? We know how important titles are for CTR.

Lily Ray shares an interesting result of this update. See what happened to an e-commerce site. Some of the website titles have been moved from title to H1. And here is the result. Average CTR down 0.7% 32% drop in organic revenue 34% drop in transactions Before we tell you about free SEO tools to check if Google is rewriting titles, let's look at some examples. Some examples of Google title changes The list of examples below is not exhaustive. These are just a few examples found. (Screenshots are taken from thruuu.