And if we go a little further and focus on inbound terms, we discover that in addition to the initial attraction stage, content marketing also has a lot to say in the following stages of consideration and decision.
For this reason, I thought it would be interesting to new zealand business email list dedicate an article to seeing how we can measure the results of content marketing if we practice the inbound philosophy in our businesses.
The results of content marketing stage by stage
Before beginning to explain how to measure results, I think it is necessary to do a brief review to refresh what each stage of inbound marketing entails, along with some additional data to put us in context.
1.- Attraction
At this stage we try to get our content to new visitors who don't know us or to those who didn't find us interesting and who we want to attract in order to change their minds.
In the Awareness or Attraction stage we seek to showcase our products and services.
Search Engine Journal has been maintaining for some time now that 93% of online experiences begin with a search engine query .
From this statement we can deduce that the more visible we are from the beginning, the more possibilities we will have of closing the full cycle of our buyer persona.
To this we must add that 55,104 GB of internet traffic moves every second , which means that being visible seems to be an increasingly difficult task.
This is why we must strive to appear as attractive and useful as possible from the very first minute, because these identifying features will be what differentiate us from the rest of the competitors fighting for our same market niche.