How does eye tracking work and what is it used for?
Posted: Wed Jan 22, 2025 4:21 am
If you want to know how eye tracking works and understand the role it will play in the future within any company, in this article we reveal the main tools and uses of eye tracking .
How eye tracking works to extract data
Eye tracking. What is it?
Marketing evolves day after day at a colossal pace. We are at a turning point in the digital marketing industry where innovation and the implementation of new technologies has quality directors email lists become a necessity. Today we are going to talk about one of the technologies that has been generating the most interest in recent years and that promises to revolutionize the way we create and/or improve our creative proposals: eye tracking.
In general terms, the technology used by eye tracking is used to follow the eye movement of users in order to understand where, when and how long they focus their gaze on the different elements that we show them. In this way, we can understand, study and record the way in which our audience interacts with what we want to evaluate.
By implementing eye tracking technologies to evaluate the overall effectiveness of the different elements that make up a website, a landing page, or even a video advertisement, thanks to eye tracking we can focus on optimizing what interests our target audience to achieve a greater number of results, regardless of what our objective is.
How eye tracking works to extract data
Eye tracking. What is it?
Marketing evolves day after day at a colossal pace. We are at a turning point in the digital marketing industry where innovation and the implementation of new technologies has quality directors email lists become a necessity. Today we are going to talk about one of the technologies that has been generating the most interest in recent years and that promises to revolutionize the way we create and/or improve our creative proposals: eye tracking.
In general terms, the technology used by eye tracking is used to follow the eye movement of users in order to understand where, when and how long they focus their gaze on the different elements that we show them. In this way, we can understand, study and record the way in which our audience interacts with what we want to evaluate.
By implementing eye tracking technologies to evaluate the overall effectiveness of the different elements that make up a website, a landing page, or even a video advertisement, thanks to eye tracking we can focus on optimizing what interests our target audience to achieve a greater number of results, regardless of what our objective is.