There are different types of segmentation

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How to segment a database? but the point is not to overwhelm the user. You should start by using a form. The fields you use will help in the subsequent segmentation of the database. It is not advisable to require the user to fill in many fields, as this generates distrust . But there is no doubt that the more information, the better the segmentation. Having an email address and a username, for example, is basic information that is of little or no use. You should try to keep the mandatory fields to a minimum. The segmentation of your subscriber list can be divided according to the following parameters: Subscribers who opened your latest newsletters. Email openings from users in the last few weeks. Subscription cancellations from the last month. Users who clicked on links in recent posts.


Emails that were sent directly to the trash without betting email list being opened. Conversions made by users. Subscribers who have not opened email marketing campaigns for a while. Users who were interested in or purchased a product or service. In addition to the types of segmentations shown above, a more general segmentation can be carried out by type of company, sectors, businesses and types of email marketing campaigns , for example. Segmentation can be done in many ways. That's why it's best to try things out little by little. Over time, the results will be optimal for creating effective marketing campaigns. 2.- Personalize the messages Increase your subscribers' engagement: personalization Another great way to increase subscriber engagement is by personalizing your emails. The difference between receiving a generic email and one with a name is the result of a trusting and satisfied subscriber or one who will ignore the email.