Email marketing continues to position itself as one of the most important
Posted: Wed Jan 22, 2025 4:40 am
Including videos and gifs in emails is a recurring request from some brands. Mainly those that try to make the most of audiovisual capabilities. But it is not easy to achieve. channels within digital marketing. Over the years it has experienced a notable development in terms of the formats used. In the beginning, the protagonist was the text, which was sometimes accompanied by an image. In recent years, due to the advancement of audiovisual techniques and new technologies, other formats have begun to appear on almost any digital channel. Video and gifs are the protagonists of this story. However, these two formats have experienced many problems when it comes to adapting to email. Nowadays, things don't seem to have changed. There are still problems when it comes to including videos and gifs in emails.
Some email managers don't accept videos and forex email list others make a pretense of playing them in the channel itself, but the reality is different. Despite all these complexities , there are methods that help you include videos and gifs in emails . Pay attention so you can adopt it in your next email marketing campaign. TABLE OF CONTENTS How to include videos and gifs in emails Reasons why video doesn't quite work in emails The key is in the HTML5 language Alternative methods for playing videos in email 1.- The false image that simulates a video 2.- Animated gifs with images from the video itself 3.- Preview of webmail services Does it make sense to include videos and gifs in emails? How to include videos and gifs in emails The engagement that a video provokes is not achieved by other formats. That is why video has become one of the most used formats in many digital marketing campaigns.
Some email managers don't accept videos and forex email list others make a pretense of playing them in the channel itself, but the reality is different. Despite all these complexities , there are methods that help you include videos and gifs in emails . Pay attention so you can adopt it in your next email marketing campaign. TABLE OF CONTENTS How to include videos and gifs in emails Reasons why video doesn't quite work in emails The key is in the HTML5 language Alternative methods for playing videos in email 1.- The false image that simulates a video 2.- Animated gifs with images from the video itself 3.- Preview of webmail services Does it make sense to include videos and gifs in emails? How to include videos and gifs in emails The engagement that a video provokes is not achieved by other formats. That is why video has become one of the most used formats in many digital marketing campaigns.