Examples of unfair advertising abroad
Posted: Wed Jan 22, 2025 4:46 am
Not only children but also adults love this chocolate spread with this name. The owner of this product, the Italian sweets manufacturer Ferrero, was forced to participate in a lawsuit in 2012 because of the information contained in the advertisement about the health benefits of Nutella for humans. Moreover, he claimed that it was an excellent solution for a children's "healthy breakfast". Such information does not correspond to the composition of the product indicated on the label. A serving of the spread contains over 20 g of sugar and 11 g of fat. This has nothing to do with healthy food. At the same time, the composition of the chocolate spread with nuts may vary depending on the country of manufacture.
An American woman from California filed a lawsuit against Nutella, in which she noted that, having succumbed to dishonest advertising, she fed the chocolate paste to her architect database child, not suspecting that the product contained harmful components. Apparently, she ignored the general rule of the buyer to carefully study the data labels and relied on the honesty of PR. After considering the complaint, the court ruled that Nutella is obliged to pay the plaintiff compensation in the amount of over $ 3 million. The manufacturer had to make payments to many buyers of the product who purchased it during 2008-2012. After this event, the company took a course on complete openness and began to indicate the exact sugar content in the paste on the front of the can.
Nutella
Activia
The American division of the well-known corporation Danone, as the manufacturer of dairy products with probiotics "Activia", was ordered to pay a fine in 2008 on charges of using unscientific messages about the benefits of its products. The advertisement for Activia yogurts from Danone stated that they had clinically confirmed their usefulness for human immunity and the functioning of the digestive system. In the United States, commercials were shown with the participation of the popular actress Jamie Lee Curtis, who reported the presence of special bacteria in Activia. As it turned out, except for the fact that the cost of Activia products was 30% higher than that of similar yogurts, it has no other special advantages.
During the pre-trial examination of the case of unfair advertising, the Danone company was forced to form a fund of $35 million, from which compensation of up to $100 will be paid to all consumers who applied.
An American woman from California filed a lawsuit against Nutella, in which she noted that, having succumbed to dishonest advertising, she fed the chocolate paste to her architect database child, not suspecting that the product contained harmful components. Apparently, she ignored the general rule of the buyer to carefully study the data labels and relied on the honesty of PR. After considering the complaint, the court ruled that Nutella is obliged to pay the plaintiff compensation in the amount of over $ 3 million. The manufacturer had to make payments to many buyers of the product who purchased it during 2008-2012. After this event, the company took a course on complete openness and began to indicate the exact sugar content in the paste on the front of the can.
Nutella
Activia
The American division of the well-known corporation Danone, as the manufacturer of dairy products with probiotics "Activia", was ordered to pay a fine in 2008 on charges of using unscientific messages about the benefits of its products. The advertisement for Activia yogurts from Danone stated that they had clinically confirmed their usefulness for human immunity and the functioning of the digestive system. In the United States, commercials were shown with the participation of the popular actress Jamie Lee Curtis, who reported the presence of special bacteria in Activia. As it turned out, except for the fact that the cost of Activia products was 30% higher than that of similar yogurts, it has no other special advantages.
During the pre-trial examination of the case of unfair advertising, the Danone company was forced to form a fund of $35 million, from which compensation of up to $100 will be paid to all consumers who applied.