Sprout Social's LinkedIn scheduling tool
Posted: Wed Jan 22, 2025 4:47 am
We recommend considering the best times to post on LinkedIn when you schedule your posts. But it’s important to use that as a starting point. As you analyze your post performance data over time, you will want to prioritize the times your audience is uniquely engaged the most over what generally works on the platform.
3. Use data to guide your strategy
The best LinkedIn SEO strategies are data-driven. Here are some grenada b2b leads ways you can use LinkedIn analytics to improve visibility and engagement on the platform:
Narrow down your target audience: LinkedIn has over 1 billion members, but not everyone is going to be a potential buyer or partner. Identify your audience’s demographics, interests and other characteristics to create targeted posts that truly resonate with your audience. One way to set yourself up for success in this is by conducting research through surveys and interviews. Or you can use existing audience data from a LinkedIn analytics tool.
Sprout Social's LinkedIn Audience Demographics Report, showing audience by seniority level and top job functions.
Plan content around trending keywords: Dig into search data and practice social listening to find popular keywords and topics on LinkedIn. Create posts, articles, carousels and more surrounding those keywords to join the conversation. This can boost the reach and engagement of your content.
Sprout Social listening metrics
Analyze and optimize post performance: Track post metrics like engagement and impressions to gauge how well your strategy is working and what could be improved. Which topics are getting the most traction? Does your audience interact more with images or text-only posts? Use these insights to optimize future posts.
3. Use data to guide your strategy
The best LinkedIn SEO strategies are data-driven. Here are some grenada b2b leads ways you can use LinkedIn analytics to improve visibility and engagement on the platform:
Narrow down your target audience: LinkedIn has over 1 billion members, but not everyone is going to be a potential buyer or partner. Identify your audience’s demographics, interests and other characteristics to create targeted posts that truly resonate with your audience. One way to set yourself up for success in this is by conducting research through surveys and interviews. Or you can use existing audience data from a LinkedIn analytics tool.
Sprout Social's LinkedIn Audience Demographics Report, showing audience by seniority level and top job functions.
Plan content around trending keywords: Dig into search data and practice social listening to find popular keywords and topics on LinkedIn. Create posts, articles, carousels and more surrounding those keywords to join the conversation. This can boost the reach and engagement of your content.
Sprout Social listening metrics
Analyze and optimize post performance: Track post metrics like engagement and impressions to gauge how well your strategy is working and what could be improved. Which topics are getting the most traction? Does your audience interact more with images or text-only posts? Use these insights to optimize future posts.