If a crisis does land on your company’s doorstep—assess it immediately.
Posted: Wed Jan 22, 2025 5:00 am
Start by determining what you know about the armenia b2b leads crisis so far, what caused it and how many customers will be impacted. Also ascertain how much of the company it will impact.
Crises move fast and new information can trickle in every hour (or minute). This basic information will help your crisis management team shape its response and next steps. Don’t wait to know everything before issuing a response and starting damage control.
Assessment and evaluation
Go deeper to gather information about the possible impacts of the crisis. Think about your customers and how to communicate with them effectively. Answers questions like:
Who? Who are the customers you should be talking to right now? Who is the person on your crisis management team in charge of organizing these comms?
When? When will we announce what we know about the situation? (Hint: sooner is always better)
How? How will the company share information? Will it be short social media posts or a more detailed press release?
Where? What platform should the team use to make updates and announcements?
Why? Is the crisis significant enough to share information publicly on social media, or should you talk to customers through other platforms like email? If so, why?
These answers will help your crisis management team understand who to prioritize and what platforms to communicate information to customers with.
Response
Respond to a crisis quickly, firmly and according to your management plan. Your response should also be measured.
Crises move fast and new information can trickle in every hour (or minute). This basic information will help your crisis management team shape its response and next steps. Don’t wait to know everything before issuing a response and starting damage control.
Assessment and evaluation
Go deeper to gather information about the possible impacts of the crisis. Think about your customers and how to communicate with them effectively. Answers questions like:
Who? Who are the customers you should be talking to right now? Who is the person on your crisis management team in charge of organizing these comms?
When? When will we announce what we know about the situation? (Hint: sooner is always better)
How? How will the company share information? Will it be short social media posts or a more detailed press release?
Where? What platform should the team use to make updates and announcements?
Why? Is the crisis significant enough to share information publicly on social media, or should you talk to customers through other platforms like email? If so, why?
These answers will help your crisis management team understand who to prioritize and what platforms to communicate information to customers with.
Response
Respond to a crisis quickly, firmly and according to your management plan. Your response should also be measured.