Optimize your page for your main topic
Posted: Wed Jan 22, 2025 5:05 am
Having a “North Star” keyword will help you . In the rest of this article, we will see how to write long and comprehensive articles for your company's website or blog. Steps for Keyword Research In summary, for this first step, you will need: Define the main topic and theme of the content Do a Google search and put yourself in the shoes of a researcher Analyze SERP and search intent Observe the competition Start keyword list Gathering data on keywords Choose your main keyword, your North Star At oman b2b leads the end of the first step, you should have a list of keywords and your North Star keyword. Step 2 – Structure your copy Now that you have a great topic and your main keyword in mind, it's time to organize your work and define the construction of your article. Write the structure of the article Start by writing down all the ideas and resources you found on this topic. Structure your note hierarchically and start writing the table of contents as you gather your ideas. Keep a list of interesting websites you visit . It will be important when you "finally" edit it to link to other sites and give your audience a rich experience beyond just your content.
By the way, Google likes outbound links. It gives it some context about your content. Additionally, to be considered an expert in your field and validate your research, you must cite other experts. Evernote is a great app to keep track of all your articles, ideas, and notes. With Evernote, you can sync your notes across multiple devices. Write for SEO - Evernote to keep track of your ideas You can also use Trello, and its card and Kanban board approach. Don't worry if you're messy at this point. Put all your ideas into your notes. They may come in handy. Review competing content to do even better Remember that user or reader experience is one of the main ranking factors. To be visible at the top of Google SERP, you need to offer something exceptional and in-depth. Indeed, it will be difficult to be first on Google with an article of 600 words if all the others have written more than 2000 words. There must surely be something missing on your page. The approach of building something complete was coined as the “ Skyscraper Technique ” by SEO expert Brian Dean.
By the way, Google likes outbound links. It gives it some context about your content. Additionally, to be considered an expert in your field and validate your research, you must cite other experts. Evernote is a great app to keep track of all your articles, ideas, and notes. With Evernote, you can sync your notes across multiple devices. Write for SEO - Evernote to keep track of your ideas You can also use Trello, and its card and Kanban board approach. Don't worry if you're messy at this point. Put all your ideas into your notes. They may come in handy. Review competing content to do even better Remember that user or reader experience is one of the main ranking factors. To be visible at the top of Google SERP, you need to offer something exceptional and in-depth. Indeed, it will be difficult to be first on Google with an article of 600 words if all the others have written more than 2000 words. There must surely be something missing on your page. The approach of building something complete was coined as the “ Skyscraper Technique ” by SEO expert Brian Dean.