Now that you know how much email marketing can help your brand, let's look at how you can grow it using Instagram.
Although Instagram seems to be a bit limited when it comes to emails, there are still ways to find and get your followers' email addresses . Let's look at them:
1- Use call-to-actions in your bio
The Instagram bio is the perfect place to invite your followers to japan email list join your email list. Instagram allows you to add a clickable link to your bio. You can use this link to take your followers to an email landing page or simply your website where they can subscribe to your email list by filling out an opt-in form.
But you can't just add that link to your bio and wait for your followers to click on it. You have to use the call-to-action phrases to convince them.
For example, if they can download free eBooks, templates, or other freebies on your website, be sure to mention it in your bio.
Photo credit: BBC News Instagram page
Photo credit: BBC News Instagram page
Additionally, if you have a business account, Instagram allows you to add the "Email" button in your bio, which takes followers directly to the compose section of their email app. However, this method is not as effective because they have to actually send you an email instead of just adding it.
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2 – Invite them to subscribe using videos
Did you know that videos generate twice as much engagement as photos on Instagram? Videos can really grab the attention of your followers. If you run a YouTube channel, you know that the best way to invite your viewers to subscribe to the channel or your newsletter is through video.
5 Tips for Growing Your Email Marketing Campaign with Instagram
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