Introducing basic knowledge and tips for success
Posted: Wed Jan 22, 2025 5:23 am
Webinar videos and materials
Don't just hold a webinar and let it be. Use the recorded videos and materials as lead nurturing content. There are three specific ways to use them:
Publish videos and materials on your owned media. If you publish videos and materials as they are, you won't have to go through the trouble of editing them. This will be appreciated by people who were unable to attend the webinar on the day.
Write an article and publish it Videos contain a lot of information and take time to watch, but text-based articles are preferred by people who want to check things at their own pace. Although it takes time to write an article, it is recommended because it is easy to use as content to send via email or social media.
Make it downloadable content for the purpose of vietnam telegram phone number list acquiring customer information. This is a method used to acquire customer information, and you ask them to enter their information when downloading. Based on the information entered, it is possible to use it for lead nurturing.
Even if some people were unable to attend the webinar, they may still be interested in the content. By delivering information to those customers, you can play a role in lead nurturing.
[Content Example 4] White Paper
A white paper is a document that compiles useful information and is primarily used as BtoB content.
For lead nurturing, you can use it for follow-up content such as emails and phone calls. For example, if you attach a download link to an email, you can download it without having to go to the trouble of visiting the media article. If you introduce a white paper that is similar to the materials that customers have downloaded in the past, it will be easier to attract their interest.
In addition, by placing a download button or banner for the white paper in the media article, you can also contribute to lead generation. Furthermore, it is very versatile because it can be easily used as part of the materials used in business negotiations.
Don't just hold a webinar and let it be. Use the recorded videos and materials as lead nurturing content. There are three specific ways to use them:
Publish videos and materials on your owned media. If you publish videos and materials as they are, you won't have to go through the trouble of editing them. This will be appreciated by people who were unable to attend the webinar on the day.
Write an article and publish it Videos contain a lot of information and take time to watch, but text-based articles are preferred by people who want to check things at their own pace. Although it takes time to write an article, it is recommended because it is easy to use as content to send via email or social media.
Make it downloadable content for the purpose of vietnam telegram phone number list acquiring customer information. This is a method used to acquire customer information, and you ask them to enter their information when downloading. Based on the information entered, it is possible to use it for lead nurturing.
Even if some people were unable to attend the webinar, they may still be interested in the content. By delivering information to those customers, you can play a role in lead nurturing.
[Content Example 4] White Paper
A white paper is a document that compiles useful information and is primarily used as BtoB content.
For lead nurturing, you can use it for follow-up content such as emails and phone calls. For example, if you attach a download link to an email, you can download it without having to go to the trouble of visiting the media article. If you introduce a white paper that is similar to the materials that customers have downloaded in the past, it will be easier to attract their interest.
In addition, by placing a download button or banner for the white paper in the media article, you can also contribute to lead generation. Furthermore, it is very versatile because it can be easily used as part of the materials used in business negotiations.