4. Stick to your tone of voice guidelines
Posted: Wed Jan 22, 2025 5:24 am
3. Write several drafts and AB test your Instagram captions
As with most writing, it’s important to write several drafts of a caption before you settle on one you’re satisfied with. Writing, reviewing and editing your content before you publish will improve your chances bahrain b2b leads of spotting any mistakes.
Remember, you can A/B test your captions with different phrases, hashtags, calls-to-action and even different lengths of content. To find out which captions give you the best result, track your metrics with a social media tool like Sprout Social and use your findings to guide your future Instagram captions.
Every brand should have standard brand voice guidelines to follow. This helps your marketing team be consistent, not only in every single Instagram caption but also everywhere else including your tweets, Facebook posts, blog content and email newsletters.
5. Incorporate holidays, hashtags, emojis and acronyms
Even for a business, Instagram is still a fun social media platform, so don’t be afraid to let loose a little. Celebrate your followers’ favorite holidays and seasons. Incorporate emojis. Use a bit of slang. Throw in some popular acronyms (i.e., DM, IRL, IMO, FOMO). Of course, always be sure to use Instagram hashtags.
Remember, hashtags in your Instagram caption improve your visibility. However, it’s essential to use the correct number of relevant hashtags. Measure the engagement levels of your audience with different amounts of tags to see what your magic number is.
6. Drive engagement
While someone may “like” your photo just because it’s high-quality or well-designed, as a brand you’re hoping for a bit more than that. Maybe a comment, a follow or—best-case scenario—a purchase or signup.
As with most writing, it’s important to write several drafts of a caption before you settle on one you’re satisfied with. Writing, reviewing and editing your content before you publish will improve your chances bahrain b2b leads of spotting any mistakes.
Remember, you can A/B test your captions with different phrases, hashtags, calls-to-action and even different lengths of content. To find out which captions give you the best result, track your metrics with a social media tool like Sprout Social and use your findings to guide your future Instagram captions.
Every brand should have standard brand voice guidelines to follow. This helps your marketing team be consistent, not only in every single Instagram caption but also everywhere else including your tweets, Facebook posts, blog content and email newsletters.
5. Incorporate holidays, hashtags, emojis and acronyms
Even for a business, Instagram is still a fun social media platform, so don’t be afraid to let loose a little. Celebrate your followers’ favorite holidays and seasons. Incorporate emojis. Use a bit of slang. Throw in some popular acronyms (i.e., DM, IRL, IMO, FOMO). Of course, always be sure to use Instagram hashtags.
Remember, hashtags in your Instagram caption improve your visibility. However, it’s essential to use the correct number of relevant hashtags. Measure the engagement levels of your audience with different amounts of tags to see what your magic number is.
6. Drive engagement
While someone may “like” your photo just because it’s high-quality or well-designed, as a brand you’re hoping for a bit more than that. Maybe a comment, a follow or—best-case scenario—a purchase or signup.