Lead magnet placement occurs at the following sites:
Pop-up windows of the site, section with special offers.
Banners on famous video hosting sites.
Blocks in email distribution.
Pages 404.
Specialized inserts 99 acres database on the resource.
Landings.
CTA under social media posts.
CTA on the website
Source: shutterstock.com
The potential client should immediately see what the value of the product is, what benefit he will receive. In addition, the lead magnet should include a call to action, a competent and catchy headline.
After the lead magnet is sent, it is necessary to maintain contact with the consumer. This can be letters to warm clients by mail, unobtrusively advertising a paid product.
Channels for attracting traffic to a lead magnet
The value of a lead magnet in sales is enormous, as it is a landing page for advertising traffic. Let's give examples of those campaigns that can make a high conversion.
Contextual advertising
When developers create this type of PR message that refers to a lead magnet, they should immediately describe its advantages and benefits. The potential client should immediately know that the offer is free. It is important to note the higher CTR (click-through rate), which will ensure a lower cost per action, and wider coverage.
Here's an example: Accel, an online school, shows potential clients that they can take advantage of two free products: a business plan and a webinar. The latter is provided as a bonus.
Lead Magnet_Invitation
Social media
A lead magnet in social networks is most often an active link that is placed in the header. This creates motivation to go to the source, since the link can be used to find a useful product that the user will receive for free.
The famous blogger @igorzuevich, who specializes in marketing, added a lead magnet to the description of his account – a content plan for the development of a social network, which is updated monthly.
Social media
In addition, a lead magnet is a popular tool in targeting if the goal is not to increase the audience, but to increase the number of clicks on a link.