Automating Your Email Strategy to Capture More Leads

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By comparing . The performance of two different versions of your email, you can optimize your messaging, layout, . And calls to action to improve engagement and conversion rates.We run a/b tests on all . Sorts of campaigns, not just our welcome emails. In this example, we wanted to test . If we should be including graphics at the beginning of our newsletters, or whether a .

Plain text email was the way forward.A side-by-side of two versions of the same emails . Used in an a/b test. One contains an image of a man and the other . Does not.Mailerlite automation builderafter sri lanka telegram database running this a/b test, we learned that newsletters with images at . The beginning generated a much higher click rate than those without.

In mailerlite, it’s easy to . Include a/b tests throughout your welcome email sequence with our new feature for a/b split . Testing in automations.A/b testing is like being a detective. You have to gather evidence, analyze . It, and come up with a hypothesis about what works and what doesn't. And if .