Fights in drinking establishments
Posted: Wed Jan 22, 2025 5:47 am
In 1863, in Russia, entrepreneur Nikolai Shustov began producing vodka, but few people knew about the product. The businessman came up with a way to attract attention to it: he made a deal with students who, for a fee, would go to pubs and demand that they pour them "Shustov's, the best vodka in the world."
It is clear that it could not be found anywhere yet, and then the same students started fights because they were not served what they wanted. The press actively covered such events and soon everyone and everything started talking about Shustov's vodka. It also appeared in establishments selling alcohol.
This is an example of the use gcash database of aggressive marketing, which, meanwhile, turned out to be very effective and here's why: firstly, innkeepers are not interested in having constant fights and scandals in their establishments, for the sake of preserving their reputation they began to sell Shustov's product. Secondly, the public was overcome with curiosity about what kind of vodka this was, because of which everyone was fighting and even newspapers were writing about it! Well, then the law of word of mouth came into force, and the product became popular. By the way, 36 years later, the same trick was used to advertise the cognac of this manufacturer.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
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Already downloaded
153345
All for one price
Nowadays, any product has its own specific price, which is written on the label, and everyone knows it. But earlier, at the turn of the 19th and 20th centuries, the seller could name the amount based on how solvent the buyer seemed to him.
Modern price tags, which everyone is used to seeing now, originally appeared in the USA. The story goes like this: Frank Woolworth, a young guy from the village, started working as a sales assistant, but because of his modesty he was afraid to communicate with customers, invite them into the store, and bargain. There was an incident when he even lost consciousness from excitement. Of course, they wanted to fire him, because he did not make sales. Out of fear of losing his job, Woolworth came up with a move that allowed him to earn the same weekly revenue in a day.
So what did Frank do? He attached a piece of paper with the minimum price to each item. These pieces of paper became the first price tags. And in the shop window (so that people from the street could see it), he put a table with “hung up”, unsold goods and put a sign next to it that said “Everything for five cents”.
It is clear that it could not be found anywhere yet, and then the same students started fights because they were not served what they wanted. The press actively covered such events and soon everyone and everything started talking about Shustov's vodka. It also appeared in establishments selling alcohol.
This is an example of the use gcash database of aggressive marketing, which, meanwhile, turned out to be very effective and here's why: firstly, innkeepers are not interested in having constant fights and scandals in their establishments, for the sake of preserving their reputation they began to sell Shustov's product. Secondly, the public was overcome with curiosity about what kind of vodka this was, because of which everyone was fighting and even newspapers were writing about it! Well, then the law of word of mouth came into force, and the product became popular. By the way, 36 years later, the same trick was used to advertise the cognac of this manufacturer.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153345
All for one price
Nowadays, any product has its own specific price, which is written on the label, and everyone knows it. But earlier, at the turn of the 19th and 20th centuries, the seller could name the amount based on how solvent the buyer seemed to him.
Modern price tags, which everyone is used to seeing now, originally appeared in the USA. The story goes like this: Frank Woolworth, a young guy from the village, started working as a sales assistant, but because of his modesty he was afraid to communicate with customers, invite them into the store, and bargain. There was an incident when he even lost consciousness from excitement. Of course, they wanted to fire him, because he did not make sales. Out of fear of losing his job, Woolworth came up with a move that allowed him to earn the same weekly revenue in a day.
So what did Frank do? He attached a piece of paper with the minimum price to each item. These pieces of paper became the first price tags. And in the shop window (so that people from the street could see it), he put a table with “hung up”, unsold goods and put a sign next to it that said “Everything for five cents”.