However, the adoption of customer data analysis methods is slow and many companies fail to understand their customers as well as they would like. That is why you will find in this article all the keys to understanding exactly what customer BBD analysis is and especially how to effectively analyze this data.
Summary
The multiplication of data and types of data in the marketing ecosystem
The increase in the number of channels and interactions between companies and their customers leads to a multiplication of data, of different types, which complicates your marketing databases as well as their analysis.
Where does your customer data come from?
Analytics of your website
Your website is often the primary channel through which your customers taiwan phone number interact. You can collect data about your customers, such as their demographics and geographic characteristics, as well as data about their engagement and behavior.
Tools like Google Analytics or Mixpanel help you understand their interests, referral sources, conversion details, and real-time behavior on your website.
While these tools have shortcomings such as the inability to collect qualitative information, you can compensate for them by using visual tools such as Crazy Egg or Optimizely. These tools help you understand user behavior through heatmaps or session recordings.
Social networks
You can learn a lot about your customers based on how they interact with you on social media. Aside from using basic engagement metrics (like likes, comments, and shares), you can learn a lot about your customers through each platform’s native analytics/info section.
Through online reputation management efforts, you can collect customer data that helps you understand the overall sentiment surrounding your brand and offerings.
The campaigns you sponsor on different media allow you to target fairly specific audiences based on different demographic criteria or even their position and experience on LinkedIn. The way these audiences react to your different campaigns is also an important source of data that can feed your customer database.
Tracking Pixels
A tracking pixel is a piece of HTML or JavaScript code inserted into a website or email that records every visitor who visits your website or opens the email. Tracking pixels can record IP addresses, operating systems, browsers, and more, allowing advertisers to run sophisticated remarketing campaigns.