Artificial intelligence is key to achieving a 360 view of the customer

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Learn about the trends that are already talking about 'engagement as a service' that are revolutionizing business and everything starts with achieving a 360 view of the customer
Despite numerous attempts to align business decisions with current and accurate information, many companies fail to develop a true model for customer loyalty and engagement. The amount of wasted or underused data and information means that companies do not really have a global view of their current situation. Why is this happening? What are businesses missing out on?


Creating a 360-degree view of the customer that provides predictability in terms of sales volume should be the goal of all business intelligence. However, although data is abundant, companies loan database to lose sight of the opportunities that information management can generate.

The solution to this pending challenge lies in the correct implementation of Artificial Intelligence, which, experts anticipate, will be the cornerstone on which companies begin to create and maintain closer ties with their customers.

The surveys show us a path of opportunities.





By 2025, 50% of companies will increase the diversity of their data science to improve customer trust and engagement.

Additionally, by 2026, B2B companies will use AI interactions and analytics technology to deliver increasingly personalized experiences, eliminating 40% of human marketing and sales touchpoints.

Source: IDC



360 Customer View – Only for a Few?
Although artificial intelligence came onto the scene with a certain air of sophistication that seemed to be within reach of large budgets, today we are witnessing a democratization of automated data management through tools that are now accessible to all businesses. Indeed, another trend observed in data-driven companies with a customer-centric approach is data connection.



Intelligence Strategy, also in the offline world
How far will the increase in virtuality and online transactions go? While it is clear that digital commerce is here to stay (and grow), surveys also warn about the so-called digital fatigue and to reduce its impact, IDC warns that 60% of leading organizations will seek to create memorable experiences that recreate physical experiences.