Web Advertising Delivering ads that interest your target audience on the web and directing them to your own website Social Media Disseminating information about your company and products through official accounts to raise awareness press release To disseminate information about new product launches and other such matters, and encourage people to visit product websites and social media. Seminars and Webinars Hosting a seminar or webinar and receiving registrations Exhibition Exhibiting at an exhibition, exchanging business cards with visitors and distributing pamphlets Visiting Sales Visiting companies in person to exchange business cards and propose products and services Telemarketing Making an appointment by phone FAX/DM Sending faxes and direct mail to customers to make inquiries Mass Advertising Place advertisements on television, radio, newspapers, and magazines to generate inquiries In addition, the following article provides a detailed explanation of lead generation measures and the steps to success.
Please read it. Also check out this article [This is amazing] 12 effective france telegram data strategies for acquiring B2B leads and 6 steps to success Phase 3: Lead Nurturing Lead nurturing is the process of cultivating acquired potential customers into customers through ongoing communication. For example, after acquiring a potential customer by exchanging business cards at an exhibition, lead nurturing would involve continually providing that potential customer with useful information and building a relationship of trust. Leads can be acquired through contact points such as exchanging business cards or requesting information through owned media, but their level of interest in a company's products and services varies.
Lead nurturing must be carried out by providing information tailored to the needs of each lead. Below are the main methods of lead nurturing. Some of these methods overlap with the lead generation methods mentioned above, but please note that they have different purposes. [Major methods of lead nurturing] Methodology overview Newsletter Communicate the necessity of your products and increase purchasing desire Social Media Communicating your company's vision and know-how to gain trust and become fans White Paper To deepen understanding of our company and products, leading to inquiries Seminars and Webinars Providing information that meets needs, gaining trust and leading to inquiries Regular visits Build trust through direct conversation and aim to turn it into a business deal FAX/DM To provide information about products and services, generate interest, and take orders The following article introduces lead nurturing techniques and specific steps to take.