Porsche: Luxuriously whimsical content races to the top

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To create hype for the series premiere, Disney strategically partnered with indigenous and deaf influencers who celebrated the series’ portrayal of the Choctaw nation and a deaf, disabled hero. This included a roundtable kazakhstan b2b leads discussion between influencers and stars of the show.





According to data from Sprout Social Influencer Marketing (formerly Tagger) from January 1 to March 5, 2024, conversations on social media resulted in over $1 million in earned media value, with some posts garnering an engagement rate of 10%, like this post from @TheDeafFamily

Post-launch, Forbes reported the show performed better (with audiences and critics) than recent Marvel Cinematic Universe ventures with higher budgets.

The play: A series like Echo has been a long time coming for fans of Disney and the MCU. But without the input of indigenous and disabled communities, the series might not have delivered a fair or accurate portrayal of the character. Disney took care when telling Echo’s story—and that includes choosing with influencers to partner with on promotion. When finding influencers to partner with, remember representation matters.

When you visualize auto industry influencer marketing, you might picture luxurious vehicles and idyllic adventures. You probably don’t think of fashionable grandpas or adorable gray cats. But, those are exactly the influencers German automobile manufacturer Porsche is partnering with on TikTok. A far cry from the car-centric, sleek content on their other channels like Instagram and Facebook (and their competitors’ content).