Review the process from attracting customers to acquiring conversions

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Even if the current issue is "not being able to attract customers," a thorough analysis will often reveal that "there is a problem with the flow of customers after they are attracted, which is not leading to results." In this way, it is common to find that the real problem is different from what you thought it was when you analyzed the current situation. It is important to analyze the situation carefully, understand what the biggest problem is, and then devise strategies and measures.


If you create a strategy without understanding germany telegram data the issues, it will not lead to results. Therefore, in order to be successful, you need to thoroughly analyze the current situation and correctly understand the issues. Point 2: Collaborate with related departments In order to be successful in B2B marketing, it is important to collaborate not only with the marketing department but also with other related departments when implementing initiatives. For example, if you are implementing lead qualification measures (measures to narrow down potential customers and select those most likely to purchase), you will need to work closely with the sales department in advance to ensure that subsequent negotiations go smoothly.


In addition, when implementing marketing strategies, if you find that there are issues with the product that need to be improved, you will need to work with the product planning department. In addition, departments that handle sales and inside sales (in-house sales to existing customers via telephone and email) often have direct access to user needs and feedback. Therefore, by working with other departments even when considering measures, you will be able to consider effective measures that meet the needs of your users.