Furthermore, the impact of the COVID-19 pandemic has made it difficult to hold exhibitions and events, so they began looking for other routes to receive orders. Strategy: Direction to achieve the objective When we analyzed the flow of the most recent orders, we found that the amount of money that led to the contract from the traffic from search engines was stable and at a high level. We decided that if we focused on SEO at this time to increase the traffic from search engines, we could expect cost-effectiveness and continuous results.
Tactics: Specific measures to achieve the strategy greece telegram data In order to proceed with SEO, we conducted a thorough site analysis and competitive keyword analysis in the first three months. After that, we started to divide the case studies. Originally, the case studies were designed to be narrowed down by "issue" or "industry type," but there was only one URL. We broke this down into categories that would help us rank higher for each search keyword. At the same time, we also began creating new article content to help us rank higher for keywords with high search volume.
Success Story: Results As a result of focusing on SEO, we were able to achieve the top organic search result for the highly searched keyword "MA." Furthermore, the search rankings for other keywords improved, resulting in an approximately 150% increase in the number of leads acquired through SEO and an approximately 130% increase in the number of business negotiations. If you would like to learn more about this Adobe case study, please see the link below. Also check out this article [Interview] Adobe: What are the SEO strategies that deliver results within the "constraints" unique to a foreign IT company? BtoB Marketing Success Case 2 Chikyu Co.