The importance of acquiring new customers for apparel companies

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It also creates an opportunity for stores and companies with low awareness to become aware of their products, which has the benefit of encouraging repeat business and stimulating interest in other products and services. Promotional campaign objectives and case studies A promotional campaign has four main objectives. We will explain the objectives of each campaign along with examples of campaigns that have been implemented by various companies. New customer acquisition campaign Increase brand awareness Kayac Co.


, Ltd. ran a campaign on Twitter for the energy drink "ZONe." In collaboration with Takada Bea's character "Kattamasuku Ugoku Kuma," the fastest person to flick input will win 1 million yen. During india telegram data the period, about 300,000 people participated, helping to raise awareness. In the second round, a game called "#FastestSwipe1MillionYen" was held in collaboration with YouTuber comedian Fuwa-chan. Get into the "zone" and clear the super difficult game! "#ZONe Challenge" is now "blaring"! Increase sales MUJI has implemented measures such as allowing customers to collect points that can be used when shopping on the official app "MUJI passport," distributing "birthday benefits" and "coupons exclusive to app members," and promoting online store exclusive products to attract customers to the store and promote purchases.


MUJI passport Acquiring repeat customers This is a campaign held every year by Yamazaki Bread Company where you can collect stickers that you receive when you buy bread and exchange them for plates . Since it has been running for over 40 years, there are fans of the campaign itself and collectors of the plates. It has been successful in promoting product purchases by taking advantage of the consumer psychology that if you collect stickers you are sure to receive something.