” the cta focuses on getting new customers on social media: “like us on facebook,” “follow us on twitter,” “follow us on pinterest,” “check out our blog.” connecting with them online creates much-needed social proof and, in turn, attracts new customers. Tip : instead of starting with the hard sell, deepen the relationship by inviting new subscribers to connect on social media; this way, they'll experience another side of your brand and get to know your values better.
Fostering a community of email business owner data subscribers and growing your email list is a process that requires more than one channel. The powerful synergy of email marketing and social proof helps build stronger relationships. Use a video when you have a lot to say beardbrand welcome message: bearded men on wallpaper image credit: beardbrand what makes this email stand out? Their welcome email focuses on introducing new customers to the beardbrand community. Instead of creating a long welcome email newsletter explaining their values, they added a link to a video that sums up everything they want to say.
Sell the experience and not the product king arthur flour welcome email example hands kneading dough image credit: king arthur flour what makes this email stand out? King arthur flour welcomes you into its community as a fellow baker: “from baker to baker, we are delighted to share our beloved recipes and expert tips with you. Our employee-owned business is a source of inspiration for bakers around the world.” there isn't a bag of flour in sight! Instead, they sell the thrill and satisfaction of creating something from scratch.