Small Business Development Tools
Posted: Wed Jan 22, 2025 6:34 am
5 tips for developing small business in Russia
Start looking for new niches
Modern realities are such that consumers have to reconsider their habits due to the fact that many companies have left the Russian market. The range of goods offered has sharply decreased, and for many entrepreneurs this is a chance to make a name for themselves, occupy a vacant niche and quickly achieve success.
Look at the changes that mom database have occurred in your industry due to the sanctions. Assess the prospects for business development in these conditions and don’t be afraid to try something new.
Attract with attractive prices
Even people far removed from economics understand that as a result of sanctions, prices for many goods will rise. According to the Central Bank's forecast, inflation will be around 18-23%. Therefore, consumers will be happy if you can offer them a price lower than your competitors.
No businessman will trade to his own detriment, but there is always a way to please his clients with advantageous offers. For example, you can sell warehouse balances or reduce the markup on the most popular items, which will allow you to make a profit due to the prompt turnover of funds.
Tips for developing small businesses in the Russian Federation
Look for new suppliers
Supply chains built over the years are collapsing today, and foreign partners have become inaccessible to many. Russian manufacturers who do not use imported components are now coming to the fore. They can confidently conquer the market, provided that the quality of their products meets high requirements.
New suppliers can be found in China and other Asian countries friendly to Russia. For some, parallel imports may be a solution. The order of the Ministry of Industry and Trade No. 1532 of 19.04.22 provides an impressive list of items for which a special import regime is permitted into the territory of the Russian Federation. This list includes auto parts, electronics, furniture, paper, clothing and footwear, as well as many other goods.
Bet on domestic brands
The logical result of the restrictions introduced was a reorientation towards products from Russian manufacturers. Stores actively promote food products, cosmetics, and drinks produced within the country. Consumers are ready to buy Kuban wines, dairy products from local brands, meat grown on domestic farms, and so on.
The main direction of marketing support for this trend should be an emphasis on the high quality of Russian goods, natural composition, compliance with standards. The buyer should form the opinion that domestic products are no worse, and in many ways better than foreign ones.
Switch to parallel import
If it is impossible to do without goods from abroad, it is necessary to work out a delivery option using parallel import. This is the import of products with a trademark applied to them without the permission of the copyright holder. If earlier this was considered a gray import, then in modern conditions the government has allowed the use of such a scheme.
The most reliable option is to contact dealers and representatives of foreign companies directly, information about which is posted on the official websites of brands. By contacting intermediaries, you risk running into scammers, of which there will be many in the near future. Many dishonest dealers will want to take advantage of the moment and make money on the attachment of Russian consumers to their favorite products.
Start looking for new niches
Modern realities are such that consumers have to reconsider their habits due to the fact that many companies have left the Russian market. The range of goods offered has sharply decreased, and for many entrepreneurs this is a chance to make a name for themselves, occupy a vacant niche and quickly achieve success.
Look at the changes that mom database have occurred in your industry due to the sanctions. Assess the prospects for business development in these conditions and don’t be afraid to try something new.
Attract with attractive prices
Even people far removed from economics understand that as a result of sanctions, prices for many goods will rise. According to the Central Bank's forecast, inflation will be around 18-23%. Therefore, consumers will be happy if you can offer them a price lower than your competitors.
No businessman will trade to his own detriment, but there is always a way to please his clients with advantageous offers. For example, you can sell warehouse balances or reduce the markup on the most popular items, which will allow you to make a profit due to the prompt turnover of funds.
Tips for developing small businesses in the Russian Federation
Look for new suppliers
Supply chains built over the years are collapsing today, and foreign partners have become inaccessible to many. Russian manufacturers who do not use imported components are now coming to the fore. They can confidently conquer the market, provided that the quality of their products meets high requirements.
New suppliers can be found in China and other Asian countries friendly to Russia. For some, parallel imports may be a solution. The order of the Ministry of Industry and Trade No. 1532 of 19.04.22 provides an impressive list of items for which a special import regime is permitted into the territory of the Russian Federation. This list includes auto parts, electronics, furniture, paper, clothing and footwear, as well as many other goods.
Bet on domestic brands
The logical result of the restrictions introduced was a reorientation towards products from Russian manufacturers. Stores actively promote food products, cosmetics, and drinks produced within the country. Consumers are ready to buy Kuban wines, dairy products from local brands, meat grown on domestic farms, and so on.
The main direction of marketing support for this trend should be an emphasis on the high quality of Russian goods, natural composition, compliance with standards. The buyer should form the opinion that domestic products are no worse, and in many ways better than foreign ones.
Switch to parallel import
If it is impossible to do without goods from abroad, it is necessary to work out a delivery option using parallel import. This is the import of products with a trademark applied to them without the permission of the copyright holder. If earlier this was considered a gray import, then in modern conditions the government has allowed the use of such a scheme.
The most reliable option is to contact dealers and representatives of foreign companies directly, information about which is posted on the official websites of brands. By contacting intermediaries, you risk running into scammers, of which there will be many in the near future. Many dishonest dealers will want to take advantage of the moment and make money on the attachment of Russian consumers to their favorite products.