Understand customer needs and accurately position them through foreign trade
Posted: Wed Jan 22, 2025 6:34 am
1. Macro-level analysis
Study the economic conditions, political stability and trade policies of the target market. For example, for emerging market countries such as Vietnam, whose economy is growing rapidly, the government has introduced a series of policies to encourage the import of advanced technology and equipment. Foreign trade companies can focus on such markets if they operate related products. Use data released by authoritative institutions such as the World Bank and the International Monetary Fund to understand economic indicators such as GDP growth rate and inflation rate of various countries and evaluate the purchasing power of the market.
Analyze the cultural differences of the target market. Different countries and regions have different cultural customs and consumption concepts. Taking the European and American markets as an example, consumers romania telegram number database pay attention to the personalization and quality of products, and are also more concerned about environmental protection and social responsibility; while in the Middle East, religious culture has many requirements for product design, packaging and other aspects, such as food must meet halal standards. Understanding these cultural differences can help companies adjust their product strategies and better meet customer needs.
2. Micro-level insights
Pay attention to competitors' products and services. Collect information about competitors' product features, pricing strategies, market share, etc. You can obtain this information by participating in international exhibitions, visiting competitors' websites, etc.
Use social media platforms to conduct customer demand surveys. Social media platforms such as Facebook and LinkedIn are also important channels for exploring customer needs. On LinkedIn, you can collect product opinions from professionals in specific industries to understand their actual needs for products in work scenarios.
Study the economic conditions, political stability and trade policies of the target market. For example, for emerging market countries such as Vietnam, whose economy is growing rapidly, the government has introduced a series of policies to encourage the import of advanced technology and equipment. Foreign trade companies can focus on such markets if they operate related products. Use data released by authoritative institutions such as the World Bank and the International Monetary Fund to understand economic indicators such as GDP growth rate and inflation rate of various countries and evaluate the purchasing power of the market.
Analyze the cultural differences of the target market. Different countries and regions have different cultural customs and consumption concepts. Taking the European and American markets as an example, consumers romania telegram number database pay attention to the personalization and quality of products, and are also more concerned about environmental protection and social responsibility; while in the Middle East, religious culture has many requirements for product design, packaging and other aspects, such as food must meet halal standards. Understanding these cultural differences can help companies adjust their product strategies and better meet customer needs.
2. Micro-level insights
Pay attention to competitors' products and services. Collect information about competitors' product features, pricing strategies, market share, etc. You can obtain this information by participating in international exhibitions, visiting competitors' websites, etc.
Use social media platforms to conduct customer demand surveys. Social media platforms such as Facebook and LinkedIn are also important channels for exploring customer needs. On LinkedIn, you can collect product opinions from professionals in specific industries to understand their actual needs for products in work scenarios.