static and dynamic call tracking. The emphasis is on the fact that you can connect statistics, including offline channels (radio, press, TV, outdoor);
free integrations with Metrica, Direct, Google Analytics, Google Ads, AmoCRM, MyTarget, 1C and 50+ more services;
call recording and labeling;
dashboards, etc.
The service also began to advertising database engage in end-to-end analytics, although at first it specialized in call tracking.
Call statistics are very detailed: source, cost per contact, conversion, ROI, transaction amount, region, operating system, device, browser, user gender, new or returning customer and much more.
It is also worth mentioning the ability to segment data in reports, somewhat reminiscent of it in Yandex.Metrica. The necessary parameters can be selected within each channel, for this you just need to click the plus sign. Another advantage is the visually stunning toolbar, which can be customized independently. No frills, only the necessary data and high-quality minimalist design.
Bottom line: a balanced and convenient service with all the necessary functions, a clear and informative interface. However, do not expect that a full-fledged end-to-end analysis will be cheap.
Call Tracking
Cost: flexible cost constructor that allows you to select only the parameters you need. From 3,000 rubles for simple end-to-end analytics without call tracking monthly. With it - from 10,000 to 12,000 rubles.
Call Tracking
Main characteristics:
25+ free integrations for CRM, PR-cabinet, advertising optimization and analytics systems;
callback tracking;
assessing visits from different channels using more than 60 indicators, including CPL, CPO, CPA, CR, ROI, LTV, DRR and others;
static and dynamic call tracking with recording and marking;
chat integration (JivoChat, LiveChat, Bitrix24, Venyoo);
visualize report data that can be loaded into Power BI, and more.
Bottom line: a functional service with a wide range of features that allow you to connect without call tracking. We recommend that you immediately reque