Objectives of SMS mailing to clients
Posted: Wed Jan 22, 2025 6:35 am
SMS mailings are used to perform a variety of tasks. Let's list the main goals of such campaigns:
Reminder about your organization . Thanks to SMS, the client learns about a new promotion or special offer, the opening of a new point or the opportunity to buy a unique product. In this way, you will not only notify the person about certain events, but also remind him about your company. This is an effective method of attracting those clients who have already made purchases, but after some time forgot about your brand.
Increasing awareness . Based on the subscriber base that is not yet familiar with the company, you can perform targeted mailings.
Collecting feedback. In the message, you can ask the client to leave a review of the purchased product or tell about their wishes. But do not forget to notify the person that he will not have to pay for sending the SMS.
Sending gifts . You can congratulate the buyer on this or that holiday. But it is not only about the text in which you list your wishes. Provide the client with a discount or send a gift coupon.
Notification of important events. For amazon database example, a customer may forget that their subscription is about to end, so notify them about it. Such attention from the company will not go unnoticed.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153345
Types of mailings
Depending on the purpose, there are several types of SMS mailings:
Informational . They are needed to familiarize a person with this or that non-advertising information. This category includes messages with weather forecasts, payment reminders, product shelf life, store hours, account status, etc.
Advertising . Thanks to such SMS, a person learns about new promotions, events, sales, discounts, special offers.
Service . Notifies the client about certain events (the event will start in 30 minutes, the goods have arrived at the pick-up point) and reminds about the actions that the person needs to take (spend bonuses before a certain date, top up the account, etc.).
Transactional . SMS with confirmation codes, notifications about the movement of funds in accounts, etc. Most often, such mailings are carried out by banks and online payment services.
Reminder about your organization . Thanks to SMS, the client learns about a new promotion or special offer, the opening of a new point or the opportunity to buy a unique product. In this way, you will not only notify the person about certain events, but also remind him about your company. This is an effective method of attracting those clients who have already made purchases, but after some time forgot about your brand.
Increasing awareness . Based on the subscriber base that is not yet familiar with the company, you can perform targeted mailings.
Collecting feedback. In the message, you can ask the client to leave a review of the purchased product or tell about their wishes. But do not forget to notify the person that he will not have to pay for sending the SMS.
Sending gifts . You can congratulate the buyer on this or that holiday. But it is not only about the text in which you list your wishes. Provide the client with a discount or send a gift coupon.
Notification of important events. For amazon database example, a customer may forget that their subscription is about to end, so notify them about it. Such attention from the company will not go unnoticed.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153345
Types of mailings
Depending on the purpose, there are several types of SMS mailings:
Informational . They are needed to familiarize a person with this or that non-advertising information. This category includes messages with weather forecasts, payment reminders, product shelf life, store hours, account status, etc.
Advertising . Thanks to such SMS, a person learns about new promotions, events, sales, discounts, special offers.
Service . Notifies the client about certain events (the event will start in 30 minutes, the goods have arrived at the pick-up point) and reminds about the actions that the person needs to take (spend bonuses before a certain date, top up the account, etc.).
Transactional . SMS with confirmation codes, notifications about the movement of funds in accounts, etc. Most often, such mailings are carried out by banks and online payment services.