Customer satisfaction can be objectively understood

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By quality, we mean content that is useful to your leads . For example, "SEO beginner's materials" can be considered high-quality content if they include explanations of technical terms so that even beginners can understand, and explain points that beginners often get stuck on. If the quality of the content is poor, people will be less willing to request services from your company, and it will be harder to generate inquiries. In this way, rather than providing the same content to all leads, you should anticipate the challenges they face at each stage and provide content that will help solve those challenges .


"Content" includes not only emails and blog israel telegram data articles, but also catalogs, brochures, seminars, etc. Compare these contents with those of other companies and double-check whether they are appropriate and whether they are being provided at the right time. Point 2: Visualize and nurture with "scoring" Use scoring to visualize potential customers' purchasing intent and clearly determine the next action to be taken at each stage. For example, you can assign bonus points such as "opening an email newsletter + 3 points," "visiting a website + 5 points," and "attending a webinar + 10 points," and then decide on an action such as "make an appointment by phone when the points reach a certain level," allowing you to approach customers more efficiently.


However, as mentioned before, it is important not to get too hung up on the score. Even a low score is likely to lead to a sale if the potential customer's enthusiasm is high, so it is also important to assess the level of enthusiasm. While continuing to stay in touch, find the best timing based on the user's recent behavior and approach them when the time is right. Point 3: Ensure strong collaboration with other departments regarding nurturing Nurturing is a strategy that spans both the marketing and sales departments.