Acquire new and repeat customers
Posted: Wed Jan 22, 2025 6:42 am
By reading this article, you will be able to understand the overall process of acquiring new customers and focus on the key points to acquire them efficiently. For those who are struggling with marketing Nile accepts free consultations regarding web marketing. Why not consult us about any questions you have or any issues you have with your website? First, download the company profile Request a free consultation table of contents The Importance of Acquiring New Customers: The "1:5 Rule" The "5:25 rule" to keep in mind after acquiring new customers How to acquire new customers (push type/pull type) 4 steps to acquiring new customers 6 Key Points for Acquiring New Customers (Secrets to Success) Tools to help you acquire new customers Three cases of companies that successfully acquired new customers It is important to get new customers to come back after acquiring them Building trust and acquiring new customers The Importance of Acquiring New Customers: The "1:5 Rule" It is generally said that the "1:5 rule" states that it costs five times as much to acquire a new customer in business as it does to acquire an existing customer.
For example, it costs about 2,000 yen to keep italy telegram data an existing customer, whereas it costs 10,000 yen to acquire a new customer. "1:5 rule" = It costs 5 times as much to acquire a new customer as it does to acquire an existing one (woman shopping online) In order to encourage existing customers to return, it is often possible to do so at a relatively low cost by taking measures that lower the barrier to purchase, such as sending out email newsletters or distributing coupons.
However, in order to acquire new customers, various hurdles must be overcome before they become customers, such as raising awareness of the product and presenting the benefits of purchasing the product. This tends to be costly and time-consuming. The "5:25 rule" to keep in mind after acquiring new customers The "5:25 rule" states that if you can reduce your existing customer dropout rate by 5%, you can expect a 25% profit margin. As mentioned above, it costs a lot to acquire new customers, so it is cheaper to get existing customers to return and increase profits.
For example, it costs about 2,000 yen to keep italy telegram data an existing customer, whereas it costs 10,000 yen to acquire a new customer. "1:5 rule" = It costs 5 times as much to acquire a new customer as it does to acquire an existing one (woman shopping online) In order to encourage existing customers to return, it is often possible to do so at a relatively low cost by taking measures that lower the barrier to purchase, such as sending out email newsletters or distributing coupons.
However, in order to acquire new customers, various hurdles must be overcome before they become customers, such as raising awareness of the product and presenting the benefits of purchasing the product. This tends to be costly and time-consuming. The "5:25 rule" to keep in mind after acquiring new customers The "5:25 rule" states that if you can reduce your existing customer dropout rate by 5%, you can expect a 25% profit margin. As mentioned above, it costs a lot to acquire new customers, so it is cheaper to get existing customers to return and increase profits.