Demand Generation vs. Lead Generation

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It is not about making comparisons to see which strategy is better than the other; on the contrary, it is best to complement these two activities while understanding their differences.

We have already said that many marketers use both terms interchangeably as if they were the same, but they are making a mistake.

Demand generation is focused on the long term and is geared tunisia whatsapp number database towards covering each phase of the buyer's journey. Lead generation, on the other hand, is a subcategory of the strategy in question, as it has a limited focus on the top of the funnel.

The purpose of the latter is to convert specific audiences into qualified leads or suitable leads, after collecting the relevant information and using it in favor of the brand to determine if a customer is of such quality to be nurtured.

Every organization wants to attract potential customers but also has demand , so a good tactic is to develop a demand generation strategy that provides accurate information to leads at each stage of their journey.

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