What tools do you use to create quality content for search engines?
Posted: Sun Dec 22, 2024 6:36 am
The reason is that the brains of search engines increasingly “think” like humans, they rely on semantic searches, on the meanings of words and they know every synonym.
To help you understand better, I'll give you an example.
If we type the query “homemade pizza” into Google, the search saudi arabia whatsapp number engine will immediately understand that we are looking for a recipe. You can already see it from this image.
seo example of serp with recipes
A query like “wall clock” will immediately cause Google Shopping results to appear in the SERP because the search engine knows very well that we want to buy that product and not have information on how wall clocks are produced.
google shopping results
Starting from this assumption, today SEO writing focuses on people and search intent, the keystone of this work. If we can make users' online searches match our content, in a relevant, exhaustive and usable way, we will have no rivals.
Every SEO Copywriter has their own favorite toolbox. In mine, there are three tools at the forefront:
SEOZoom , a tool for analyzing and monitoring the online positioning of websites, but also for keyword research to support editorial plans and SEO writing.
Google Search Console , a free tool to know all the searches that activate a website in the SERP. For example, we can know what words people type to find our articles or product sheets online.
Finally, the entire universe of the Google search engine, the most used in Italy. The results of the search pages, the most frequently asked questions, related searches, Google's automatic completion. All functions that nourish our creativity, starting from very specific insights.
How does an SEO copywriter collaborate with those who deal with technical SEO?
The work of the SEO Specialist and the SEO Copywriter are complementary.
To help you understand better, I'll give you an example.
If we type the query “homemade pizza” into Google, the search saudi arabia whatsapp number engine will immediately understand that we are looking for a recipe. You can already see it from this image.
seo example of serp with recipes
A query like “wall clock” will immediately cause Google Shopping results to appear in the SERP because the search engine knows very well that we want to buy that product and not have information on how wall clocks are produced.
google shopping results
Starting from this assumption, today SEO writing focuses on people and search intent, the keystone of this work. If we can make users' online searches match our content, in a relevant, exhaustive and usable way, we will have no rivals.
Every SEO Copywriter has their own favorite toolbox. In mine, there are three tools at the forefront:
SEOZoom , a tool for analyzing and monitoring the online positioning of websites, but also for keyword research to support editorial plans and SEO writing.
Google Search Console , a free tool to know all the searches that activate a website in the SERP. For example, we can know what words people type to find our articles or product sheets online.
Finally, the entire universe of the Google search engine, the most used in Italy. The results of the search pages, the most frequently asked questions, related searches, Google's automatic completion. All functions that nourish our creativity, starting from very specific insights.
How does an SEO copywriter collaborate with those who deal with technical SEO?
The work of the SEO Specialist and the SEO Copywriter are complementary.