Each service has its own specific features that need to be taken into account for a successful mailing launch. We will not list all these nuances, but we will consider several basic actions that you will need to perform regardless of the platform used.
Goal setting
First, decide on the purpose of the mailing. How will this method of influencing the audience help you? Decide what effect you need to get in the end - to recoup your investments by increasing sales or simply remind about your company and increase recognition.
Formation and segmentation of the database
A list of phone numbers overseas chinese in usa data given to you by customers can be used as a base for SMS mailing. Based on the level of loyalty and actions taken, segmentation of the received contacts should be performed.
Forming a database for SMS mailing
In addition, you can create a database from a list of operator subscribers who match the characteristics of your target audience.
Creating text
Keep in mind that you will be limited in the number of characters, you will not be able to use images, videos, subheadings, etc. You will only have a small text size, so focus on this: remove all errors and do not forget to use spaces. The smaller the text, the more visible the shortcomings. Do not write all the words in capital letters, as this repels users. Using caps, you can highlight only the most important parts of the text.
Analysis of the results
With the help of services, you can understand how many people your SMS was delivered to and how many of them opened your message. However, this information is too little for a full analysis of the results. Here are some effective research methods:
Sending promo codes. This way you will find out how many people performed the target actions after reading the SMS.
Call tracking : Using calls from a separate number, you can understand how many purchases were made by people who received messages.
Attaching links with UTM. Special tags inside the link will help you find out whether the transition was made from SMS.