8 Universal Sales Tools
Posted: Wed Jan 22, 2025 6:52 am
Marketing has been developing intensively for several decades. During this time, individual sales techniques have emerged and developed. Some of them have lost their relevance, others have become limited in their application. Nevertheless, at any given time, it is always possible to identify at least 8 of the most effective tools in the current conditions.
Classical approach
It implies 8 consecutive stages leading to sales. This technique has remained unchanged since the times of active merchant trade in the bazaars.
Establishing contact with the consumer
At this stage, the attention instagram database of a potential client is attracted. Once upon a time, merchants, standing behind the counter, loudly praised their goods and thus attracted buyers. As soon as a person showed interest, the seller greeted him and immediately entered into a dialogue. The same principle is used in modern online trading (a striking example is contextual advertising).
Identifying needs
At the beginning of communication with the client, it is necessary to find out what exactly he is looking for. Modern Internet technologies allow using chat bots on websites instead of employees, as well as pop-up windows with leading questions.
Product presentation
The client is shown the best qualities of the promoted product, which distinguish this offer from competitors. It is recommended to choose those characteristics that most accurately hit the target audience's pain points and are able to solve the most pressing problems.
Product presentation
Working with objections
The target client may have doubts and objections that need to be worked through by convincing the person otherwise.
Upsell and cross-sell
These terms refer to a gradual price increase and cross-selling, respectively. At this stage, this can be considered a way to work through objections. That is, the client is offered an alternative product of better quality, but more expensive. The second component of this block is the offer of related products that complement the main one.
Closing the deal
At this stage, the client has already made their choice and wants to conclude the contract as quickly as possible. It is important to catch this moment in a timely manner. In online trading, this is very easy to do - it is enough to provide the site with the buttons "Go to cart", "Order", "Buy".
Upselling
The implementation of this technique can be found everywhere. For example, in supermarkets, right in front of the checkout, there are stands with useful little things or promotional items. In an online store, the role of such a stand is played by a display case "People often buy this product with". This is a very effective way to motivate a visitor to replenish their shopping basket with the products on display.
Obtaining contact information and recommendations from clients
This stage is not always possible to implement. Accordingly, it is not used often. To expand the client base, managers offer the current client some bonus or gift in exchange for the contact information of a friend who may be interested in this offer.
Classical approach
It implies 8 consecutive stages leading to sales. This technique has remained unchanged since the times of active merchant trade in the bazaars.
Establishing contact with the consumer
At this stage, the attention instagram database of a potential client is attracted. Once upon a time, merchants, standing behind the counter, loudly praised their goods and thus attracted buyers. As soon as a person showed interest, the seller greeted him and immediately entered into a dialogue. The same principle is used in modern online trading (a striking example is contextual advertising).
Identifying needs
At the beginning of communication with the client, it is necessary to find out what exactly he is looking for. Modern Internet technologies allow using chat bots on websites instead of employees, as well as pop-up windows with leading questions.
Product presentation
The client is shown the best qualities of the promoted product, which distinguish this offer from competitors. It is recommended to choose those characteristics that most accurately hit the target audience's pain points and are able to solve the most pressing problems.
Product presentation
Working with objections
The target client may have doubts and objections that need to be worked through by convincing the person otherwise.
Upsell and cross-sell
These terms refer to a gradual price increase and cross-selling, respectively. At this stage, this can be considered a way to work through objections. That is, the client is offered an alternative product of better quality, but more expensive. The second component of this block is the offer of related products that complement the main one.
Closing the deal
At this stage, the client has already made their choice and wants to conclude the contract as quickly as possible. It is important to catch this moment in a timely manner. In online trading, this is very easy to do - it is enough to provide the site with the buttons "Go to cart", "Order", "Buy".
Upselling
The implementation of this technique can be found everywhere. For example, in supermarkets, right in front of the checkout, there are stands with useful little things or promotional items. In an online store, the role of such a stand is played by a display case "People often buy this product with". This is a very effective way to motivate a visitor to replenish their shopping basket with the products on display.
Obtaining contact information and recommendations from clients
This stage is not always possible to implement. Accordingly, it is not used often. To expand the client base, managers offer the current client some bonus or gift in exchange for the contact information of a friend who may be interested in this offer.