Don't approach someone just because they have a high score
Posted: Wed Jan 22, 2025 7:04 am
For example, let's say you conducted a nurturing session in which you sent out "useful materials" via email. You might see the following results: Number of lists sent emails: 100 Number of emails opened: 5 Number of link clicks in email: 2 This might make you feel like your results are low, but it's hard to tell how low they are. But what if you set a KPI such as "Aim for a 10% email open rate?" I added some figures to the previous data to confirm the KPI.
Number of lists sent emails: 100 Number of emails laos telegram data opened: 5 Email open rate: 5% Number of link clicks in email: 2 Currently, the email open rate is 5%, which is lower than the target of 10%, so the next action to take is to come up with a plan to improve the open rate. Another benefit of setting KPIs is that you can analyze the current situation and clarify areas that need improvement. Steps to set lead nurturing KPIs We will introduce the steps to set KPIs for lead nurturing.
Lead nurturing kpis The overall idea is to first set a big goal, then make it more specific and determine the necessary numbers (KPIs). [Step 1] Determine the KGI First, decide on the final goal of lead nurturing, the KGI (Key Goal Indicator). Set an appropriate KGI, taking into consideration "how much do we want to increase sales" or "how much do we want to increase the conversion rate." The key here is to set numbers and deadlines that are as specific and clear as possible.
Number of lists sent emails: 100 Number of emails laos telegram data opened: 5 Email open rate: 5% Number of link clicks in email: 2 Currently, the email open rate is 5%, which is lower than the target of 10%, so the next action to take is to come up with a plan to improve the open rate. Another benefit of setting KPIs is that you can analyze the current situation and clarify areas that need improvement. Steps to set lead nurturing KPIs We will introduce the steps to set KPIs for lead nurturing.
Lead nurturing kpis The overall idea is to first set a big goal, then make it more specific and determine the necessary numbers (KPIs). [Step 1] Determine the KGI First, decide on the final goal of lead nurturing, the KGI (Key Goal Indicator). Set an appropriate KGI, taking into consideration "how much do we want to increase sales" or "how much do we want to increase the conversion rate." The key here is to set numbers and deadlines that are as specific and clear as possible.